The responsible party in the sense of the data protection laws, in particular the EU General Data Protection Regulation (DSGVO), is:
Gracie Zug
Suurstoffi 15
6343 Rotkreuz
041 553 13 49
Based on Article 13 of the Swiss Federal Constitution and the data protection laws of the Swiss Confederation (Data Protection Act, DSG), every person has the right to protection of their privacy as well as protection against misuse of their personal data. The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations as well as this privacy policy.
In close cooperation with our hosting providers, we strive to protect the databases as well as possible against unauthorized access, loss, misuse or falsification.
By using this website, you agree to the collection, processing and use of data as described below. This website can generally be visited without registration. Data such as pages accessed or names of files accessed, date and time are stored on the server for statistical purposes without this data being directly related to your person.
Purpose of data processing
Personal data is used for the following purposes:
- Ensuring the user-friendliness of the website
- Further development and optimization of our website
- Provision of relevant information and services
- Processing and responding to contact requests and communicating with users
- Security measures
- Reach measurement/marketing
Cookies
This website uses cookies. The primary purpose of a cookie is to store information about a user, such as language preference, while the user is visiting the website. You can reject or control the use of cookies in the current versions of all commonly used web browsers (such as Firefox, Chrome, Edge and Safari).
Newsletter
If you sign up for our newsletter, we will immediately send an email to the email address you provide, which contains a hyperlink. If you click on this link, you confirm your newsletter registration (double opt-in procedure).
If you confirm the newsletter registration, you give your consent to the storage of your e-mail address including the date of registration, IP address and the list name of the desired newsletter. We use your e-mail address and the only for the administration and sending of the newsletter.
For the administration of the newsletter contacts and the sending of the newsletter we use MailChimp, a service that supports, among other things, the design and target group-oriented addressing of e-mail newsletters. In MailChimp, we record the details of your registration for our newsletter (via our website). The data is processed directly on the servers of the service, which are located abroad. Details of such steps taken by users (e.g. the duration, sequence and URL of visits and page views, as well as information about the device used, operating system, browser and settings the approximate location) are also transmitted there; By subscribing to the newsletter, you consent to this.
You can revoke this consent at any time and thus arrange for the deletion of this usage data. Each newsletter contains a note on how you can unsubscribe from the newsletter.
Contact form
If you send us inquiries via contact form, your data from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.
Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the data controller on this website is located outside the European Economic Area or Switzerland, then Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google”.
The statistics obtained enable us to improve our offer and make it more interesting for you as a user. This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. If you have a Google user account, you can deactivate the cross-device analysis of your usage in the settings there under “My data”, “Personal data”.
Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.
Google Analytics uses cookies. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: Disable Google Analytics.
In addition, you can also prevent the use of Google Analytics by clicking on this link: Disable Google Analytics. This will save a so-called opt-out cookie on your data carrier, which prevents the processing of personal data by Google Analytics. Please note that if you delete all cookies on your terminal device, these opt-out cookies will also be deleted, i.e. you will have to set the opt-out cookies again if you wish to continue to prevent this form of data collection. The opt-out cookies are set per browser and computer/end device and must therefore be activated separately for each browser, computer or other end device.
Google Ads
This website uses the online marketing tool Google Ads by Google (“Google Ads”). Google Ads uses cookies to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Via a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, Google Ads can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a Google Ads ad and later calls up the advertiser’s website with the same browser and buys something there. According to Google, Google Ads cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. Through the integration of Google Ads, Google receives the information that you have called up the relevant part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that Google will obtain and store your IP address.
You can prevent participation in this tracking process in various ways:
- by adjusting your browser software accordingly; in particular, the suppression of third-party cookies will result in you not receiving ads from third-party providers;
- by disabling conversion tracking cookies by setting your browser to block cookies from the domain “www.googleadservices.com”, https://adssettings.google.com, which setting will be deleted when you delete your cookies;
- by disabling interest-based ads from the providers that are part of the “About Ads” self-regulatory campaign, via the link https://www.aboutads.info/choices, with this setting being deleted when you delete your cookies;
- by permanently disabling them in your Firefox, Edge or Google Chrome browsers at the link https://www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all functions of this offer in full.
The legal basis for the processing of your data is a balancing of interests, according to which the processing of your personal data described above is not opposed by any overriding interests on your part (Art. 6 para. 1 p. 1 lit. f DSGVO). You can find more information about Google Ads from Google at https://ads.google.com/intl/de_DE/home/, as well as about data protection at Google in general: https://www.google.de/intl/de/policies/privacy. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at https://www.networkadvertising.org.
Google Remarketing
This website uses the remarketing function of Google Inc. The function is used to present interest-based advertisements to website visitors within the Google advertising network. A so-called “cookie” is stored in the browser of the website visitor, which makes it possible to recognize the visitor when they visit websites that belong to the Google advertising network. On these pages, the visitor can be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google’s remarketing function.
According to its own information, Google does not collect any personal data during this process. If you nevertheless do not wish to use Google’s remarketing function, you can generally deactivate it by making the appropriate settings at http://www.google.com/settings/ads. Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.
Social Media
We are represented on social media networks in order to present our company and our services there. The operators of these networks regularly process data of their users for advertising purposes. Among other things, they create user profiles from their online behavior, which are used, for example, to show advertising on the pages of the networks and elsewhere on the Internet that corresponds to the interests of the users. To this end, the operators of the networks store information on user behavior in cookies on the users’ computers. Furthermore, it cannot be ruled out that the operators merge this information with other data. Users can obtain further information and instructions on how to object to processing by the site operators in the data protection declarations of the respective operators listed below. It is also possible that the operators or their servers are located in non-EU countries, so that they process data there. This may result in risks for users, e.g. because it is more difficult to enforce their rights or because government agencies access the data.
If users of the networks contact us via our profiles, we process the data provided to us in order to respond to the inquiries. This is our legitimate interest, so that the legal basis is Art. 6 para. 1 p. 1 lit. f DSGVO.
We maintain a profile on Facebook. The operator is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The privacy policy is available here: https://www.facebook.com/policy.php. A possibility to object to data processing arises via settings for advertisements: https://www.facebook.com/settings?tab=ads.
We are jointly responsible for processing the data of visitors to our profile on the basis of an agreement within the meaning of Art. 26 DSGVO with Facebook. Facebook explains exactly what data is processed at https://www.facebook.com/legal/terms/information_about_page_insights_data. Data subjects can exercise their rights both against us and against Facebook. However, according to our agreement with Facebook, we are obliged to forward requests to Facebook. Data subjects will therefore receive a faster response if they contact Facebook directly.
We maintain a profile on Instagram. The operator is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The privacy policy is available here: https://help.instagram.com/519522125107875.
Hotjar
This website uses the service of Hotjar to improve the user experience. Hotjar Ltd Hotjar Ltd is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe). Mouse clicks as well as mouse and scroll movements can be recorded. Likewise, keystrokes performed on this website can be recorded. Personalized information is not recorded. Hotjar uses a tracking code to collect and transmit your data. When you visit our website, the Hotjar tracking code automatically collects data based on your activity and stores it on Hotjar servers (located in Ireland). In addition, the cookies placed by the website on your computer or terminal device also collect data. For more information on how Hotjar works, visit this page: https://www.hotjar.com/privacy.
If you wish to object to the collection of data by Hotjar (opt-out), please click here: https://www.hotjar.com/opt-out.
Changes to the privacy policy
We are always adapting this Privacy Policy, as necessary, to new and changing needs. We will inform about such adjustments and additions in an appropriate form, in particular by publishing the respective current privacy policy on our website.
August 2022
